Consumers want low- and no-options and beer is leading
Lower- and no-alcohol products grew by more than +7% in volume across 10 key global markets in 2022 and this
Lower- and no-alcohol products grew by more than +7% in volume across 10 key global markets in 2022 and this
Recent research in Spain suggests that the availability of lower- and no-alcohol beers led consumers to replace some consumption of
Recent research in the UK suggests that the availability of lower- and no-alcohol beers led consumers to replace some consumption
WHO Europe released a comprehensive study of the impact of alcohol policies in Russia, finding that policies shifting consumption away
The alcohol alternatives category is growing – so who are the consumers driving the revolution? If brands want to succeed in the marketplace, they need to understand the complex variety of reasons consumers turn to the category.
While the brand was the best-selling offering in the category in 2022, Heineken 0.0 wasn’t always a sure thing for the Netherlands-based brewer.
Tesco data sales have revealed that consumers in the UK have shown a “record thirst” for low and no alcohol beer.
Think of your favorite beer. What comes to mind? Maybe it’s an IPA at your friend’s cookout, or a crisp
The industry is growing rapidly, thanks to improved techniques
Dive Brief: Dive Insight: Once mocked, no/low-alcohol has made its mark in the beverage category, with many in the industry predicting