Focus Areas
Reducing Harm
Evidence-based alcohol policies that differentiate between beverage types can promote moderation and reduce harm.
At a Glance
![](https://worldbrewingalliance.org/wp-content/uploads/2023/10/WBA-Icons_Policies-75-1024x1024.png)
Policies that nudge consumers towards lower alcohol beverages are a time-tested, evidence-based way to improve public health outcomes.
![](https://worldbrewingalliance.org/wp-content/uploads/2023/10/WBA-Icons_Search-86-1024x1024.png)
Research shows that substituting high alcohol beverages with low alcohol beverages, like beer, can reduce harm and reduce per capita consumption of alcohol.
![](https://worldbrewingalliance.org/wp-content/uploads/2023/10/WBA-Icons_Non-Alcohol-40-1024x1024.png)
While beer is already a low alcohol choice, brewers’ investment and innovation in lower- and no-alcohol options promotes responsible consumption, creating an unprecedented opportunity to align our business with public health objectives.
Go Deeper
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![Impact of shifting from high- to low-alcohol](https://worldbrewingalliance.org/wp-content/uploads/2023/12/solid-orange.png)
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![Population health risks and high-alcohol beverages](https://worldbrewingalliance.org/wp-content/uploads/2023/12/solid-orange.png)
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![Impact of low- and no- beer (UK)](https://worldbrewingalliance.org/wp-content/uploads/2023/12/solid-orange.png)
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![Impact of low- and no- beer (Spain)](https://worldbrewingalliance.org/wp-content/uploads/2023/12/solid-orange.png)
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![Health risks of higher alcohol beverages](https://worldbrewingalliance.org/wp-content/uploads/2023/12/solid-orange.png)
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![How brewers can support public health goals](https://worldbrewingalliance.org/wp-content/uploads/2023/12/solid-orange.png)
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![Consumers want low- and no-options and beer is leading](https://worldbrewingalliance.org/wp-content/uploads/2023/12/solid-orange.png)
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![Alternatives to reduce ethanol consumption](https://worldbrewingalliance.org/wp-content/uploads/2023/12/solid-orange.png)
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![Alternatives to reduce ethanol consumption](https://worldbrewingalliance.org/wp-content/uploads/2023/12/solid-orange.png)
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![Differentiated policies are the norm in mature markets](https://worldbrewingalliance.org/wp-content/uploads/2023/12/solid-orange.png)
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![Bodies react to different alcohols in different ways](https://worldbrewingalliance.org/wp-content/uploads/2023/12/solid-orange.png)
What they’re saying
"The theory of change, i.e., that substitution of higher-alcohol products for no-alcohol and lower-alcohol products leads to less alcohol consumed... is substantiated (by the dataset of household purchases)."
- Researchers, Peter Anderson and Daša Kokole
“Our new system will be designed around a common-sense principle: the stronger the drink, the higher the rate...That is the right thing to do, and it will help to end the era of cheap, high-strength drinks which can harm public health and enable problem drinking.”
- UK then-Chancellor Rishi Sunak
“Specific taxation [where the tax is calculated based on the amount of ethanol a beverage contains] ... promotes consumption of beverages with low alcohol content instead of beverages with high alcohol content, resulting in a reduction in total alcohol consumption.”
-World Health Organization
Moderate Consumption
Our members promote responsible drinking around the world. Check out what the Beer Institute is doing to promote moderate consumption in the United States.
![](https://worldbrewingalliance.org/wp-content/uploads/2023/12/Image-with-ribbon.png)