Focus Areas

Reducing Harm

Evidence-based alcohol policies that differentiate between beverage types can promote moderation and reduce harm.

At a Glance

Policies that nudge consumers towards lower alcohol beverages are a time-tested, evidence-based way to improve public health outcomes.

Research shows that substituting high alcohol beverages with low alcohol beverages, like beer, can reduce harm and reduce per capita consumption of alcohol.

While beer is already a low alcohol choice, brewers’ investment and innovation in lower- and no-alcohol options promotes responsible consumption, creating an unprecedented opportunity to align our business with public health objectives.

Go Deeper

What they’re saying

"The theory of change, i.e., that substitution of higher-alcohol products for no-alcohol and lower-alcohol products leads to less alcohol consumed... is substantiated (by the dataset of household purchases)."

“Our new system will be designed around a common-sense principle: the stronger the drink, the higher the rate...That is the right thing to do, and it will help to end the era of cheap, high-strength drinks which can harm public health and enable problem drinking.”

“Specific taxation [where the tax is calculated based on the amount of ethanol a beverage contains] ... promotes consumption of beverages with low alcohol content instead of beverages with high alcohol content, resulting in a reduction in total alcohol consumption.”

Moderate Consumption

Our members promote responsible drinking around the world. Check out what the Beer Institute is doing to promote moderate consumption in the United States.