US Non-Alcoholic Beer Report 2023

The number of non-alcoholic beer drinkers in the US has increased more than 8x since 2020, continuing its growth beyond a surge at the onset of the COVID-19 pandemic.

As brewers rush to introduce products that cater to this growing market, understanding who and what is driving the shift from to non-alcoholic beer will be critical.

Download YouGov’s US Non-Alcoholic Beer Report 2023 to learn:

  • Who is drinking non-alcoholic beer?
  • What are their diet and fitness habits?
  • How do they spend their time?
  • And, which mainstream beer brands do NA beer drinkers like?

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