Beer Industry Pours $878 Billion into the Global GDP
February 4, 2025
04 February 2025 – The beer industry delivered a remarkable $878 billion to the global GDP in 2023, which represented 0.8%
Tag: Communities
The Power of the Substitution Effect
September 9, 2024
If a consumer substitutes a high-alcohol drink with a lower-alcohol drink, they will consume less alcohol in that drinking occasion.
Heineken Responsible Marketing Policy
November 16, 2023
“We believe the current Code represents industry best practice and demonstrates our unwavering commitment to respectful, truthful and responsible marketing