“Kissinger is just a name, I’m going my own way. I never built it to gain unauthorized advantages, I wanted to leave a mark on my own strength. I didn’t aspire to be a politician, I found my place in economic life, in one of its most exciting segments, the beer industry,” Justin Kissinger, CEO of the Worldwide Brewing Alliance (WBA), told Index.
Henry Kissinger is also a man
The raison d’être of the question was given by the fact that it is not just a relation of name, Justin is a family member of the legendary US Secretary of State, Henry Kissinger, who turned 100 years old on May 27th , his grandfather was his first cousin in the 20th century. the defining diplomat of 19th century history. Even if they didn’t spend the summer holidays together, over the years she met Henry Kissinger several times, whose words were friendly and direct at every gathering, he didn’t forget that he was also a person, even if since the 1960s and 1970s his place among the shapers of world politics is unquestionable.
“Even today, it is worth paying attention to him, not only for his relatives, but for the whole world, the fact that this level of intellectual freshness is combined with the enormous knowledge he possessed even in his old age,” Justin Kissinger told our newspaper. With a broad smile, he continued: “I’m also interested in geopolitical strategies, I read almost everything on this topic, but that’s why I’m not Dr. At Kissinger’s level.” He also touched on the fact that American society has always been actively politicized, as in the supermarket or on a sports field, as well as at Sunday family lunch. “You can be a Democrat, you can be a Republican, we’re equal with a beer in hand, but always keep the normal framework of debate culture,” he added.
The stakes in the beer industry are huge
Turning to his professional career, the CEO of the Worldwide Brewing Alliance highlighted to our paper that policies that move consumers toward lower alcohol consumption improve public health outcomes, strengthen the economy, and support thriving communities. The category of beer can play an important role in this.
THIS IS ALSO CRUCIAL FOR HIM BECAUSE HE “SAW THE OTHER SIDE OF THE COIN” IN HIS IMMEDIATE ENVIRONMENT.
He knows what it can do when someone becomes addicted to alcohol and cannot get rid of their addiction.
The role of the sector is extremely significant in agriculture, the food industry, and the global economy, underlined Justin Kissinger. In addition, with the involvement of 71 countries, they prepared the world’s first economic impact study in the beer industry with the WBA. This highlighted that the global beer market – which was estimated at 550 billion dollars in 2019, is now estimated at 770 billion dollars, and may approach 1,000 billion dollars by 2030 – persists with production based on local raw materials despite higher growth dynamics.
The ability to export is an important factor, but transporting beer is a complex, complex process, difficult and expensive, while the product remains really fresh when consumed within four to six months.
he pointed out. In the examined countries, 90 percent of the added value is created where the production takes place, no other alcoholic beverage category shows such a high ratio.
Kissinger also touched on the power of employment, as the beer industry created 2.37 million jobs in the United States alone, which entailed about 132 billion dollars in wages and other benefits. At least as important, however, is indirect employment, beyond the background industries related to beer production, primarily in the fields of tourism, hospitality, and trade.
Giving voice to integrity
The first person of the association explained: they bring together the global actors of the beer industry to discuss together the directions of technological and product development, the present and the future of the sector, and last but not least to celebrate that there is still something to fill the jars with. He emphasized that
THE AIM OF THE WBA, WHICH HE LEADS, IS TO SHARE THE ACQUIRED KNOWLEDGE, EXPERIENCE, AND BEST PRACTICES AMONG BREWERS, CREATING A PLATFORM FOR EVERYONE FROM THE SMALLEST CRAFT AND CRAFT BREWERIES TO THE CONGLOMERATES THAT LEAD THE WORLD MARKET.
It is also part of their mission to give a unified voice to the integrity of beer and the social responsibility of brewers, from individuals to the largest international organizations. He also said that sustainability has long been no longer just a fad in the beer industry, the pandemic and the war have clearly highlighted the fact that efficient management of resources is the key to survival in this sector as well.
(Cover photo: Justin Kissinger. Photo: Balázs Gyöngyösi / Index)
