The Power of the Substitution Effect
If a consumer substitutes a high-alcohol drink with a lower-alcohol drink, they will consume less alcohol in that drinking occasion.
If a consumer substitutes a high-alcohol drink with a lower-alcohol drink, they will consume less alcohol in that drinking occasion.
By Márcio Maciel and Justin Kissinger Cross-posted from Estado de S.Paulo, Translated from Portuguese to English Around the world, policymakers are
The world is in a unique position where public health policy, consumer demand, and the beer industry’s business goals are all intersecting to drive the uptake of lower- and no-alcohol products and meet global public health goals.
From Justin Kissinger: “New research published in the journal Addiction shows that making no-alcohol beer available on draft in pubs and bars
Ninety years ago this week, the United States repealed Prohibition, ending the 13-year failed experiment of banning beer, wine, and
According to one study, “Our results show clearly that beer and wine are absorbed more slowly than vodka/tonic and that
In mature markets, regulations on taxation, marketing and availability commonly differ by beverage type as well as alcohol content, and
In a ten-country survey, one of the main reasons consumers said they choose low- and no- options is to reduce
In a recent consumer study, one in five (21%) of consumers in the UK who drank alcohol said that their
Lower- and no-alcohol products grew by more than +7% in volume across 10 key global markets in 2022 and this