The Power of the Substitution Effect
If a consumer substitutes a high-alcohol drink with a lower-alcohol drink, they will consume less alcohol in that drinking occasion.
If a consumer substitutes a high-alcohol drink with a lower-alcohol drink, they will consume less alcohol in that drinking occasion.
From Justin Kissinger: “New research published in the journal Addiction shows that making no-alcohol beer available on draft in pubs and bars
This month marks the start of resolutions for many around the world: To eat more vegetables, start volunteering, call home
Ninety years ago this week, the United States repealed Prohibition, ending the 13-year failed experiment of banning beer, wine, and
Research shows that beer goes back at least 5,000 and potentially 10,000 or 13,000 years in human history. Read more >> From Smithsonian
Hospitality provides individual, social and community benefits, and the beer industry provides vital support for these local businesses. Read more
Lower- and no-alcohol options support responsible drinking by enabling consumers who choose to drink to participate in social drinking occasions
In one study, “alcohol consumption increased the time participants spent speaking to one another (and reduced moments of silence) and
Studies show that “those who regularly visit their local pub for moderate drinking tend to be more socially engaged, feel
“The list of diseases and conditions that have been linked to social disconnection is expansive and includes depression and anxiety,