About Us - World Brewing Alliance

The United Voice of Beer

The World Brewing Alliance (WBA) is the international trade association for beer.

What We Do

Global Representation

We are a community that includes national and regional trade associations as well as the largest brewers in the world. We represent about 70% of the world’s beer production, from large multinational conglomerates to small craft brewers. From the pages of global newspapers to the halls of the United Nations, we tell the story of beer and how it’s different from other alcohol.

Advocates for Evidence-Based Policies

We are the united voice of beer. We represent the brewing industry on the global stage, using evidence to show how alcohol policies that nudge consumers towards lower alcohol beverages improve public health outcomes, strengthen economies, and support thriving communities.

Industry Thought Leader

We champion corporate social responsibility, sustainability, responsible marketing practices, and innovation in the brewing sector. We highlight the place for moderate beer consumption by adults within a balanced lifestyle and the population level effects of shifting from high- to low-strength products.

Our Leadership

Emma McClarkin OBE

Emma has been the Chief Executive of the British Beer and Pub Association since 2019 and was awarded an Order of the British Empire (OBE) award for her exceptional services to the hospitality industry. Prior to joining the BBPA, Emma served as a Member of the European Parliament for the East Midlands for 10 years. She has also held posts including Chairman of the Commonwealth Forum and Director of Global Policy for the Sports Integrity Global Alliance and is currently Chair of the World Brewing Alliance, Vice Chair of the Tourism Alliance Board and a Director of the Ivors Academy.

Justin Kissinger

Justin is the President and CEO of the WBA. Justin has extensive experience as a senior leader at the intersection of business, government and international affairs, including work at Heineken and the U.S. House of Representatives. Justin holds a J.D. from the University of San Diego School of Law and a Bachelor’s degree in Political Science from the University of Scranton. He has lived in the United States, Honduras and the Netherlands, and speaks English and Spanish.